De Pere, WI – The C.A. Lawton Co. is proud to announce they have been selected to receive the 2020 Outstanding Organization Award from the American Foundry Society. This award is chosen by the Marketing Division of the American Foundry Society Management Council.
The C.A Lawton Company is being recognized for their energetic and effective marketing in the metalcasting space. Lawton has displayed an excellent marketing website, published regular blogs, distributed a newsletter via email, and has been paving the way for others in the industry. Additionally, CA Lawton has been very active in its local AFS WI Chapter, engaged with AFS programs and committees, and promoted careers in metalcasting through an effective web page.
CEO Alex Lawton comments,“In looking at the criteria I’m really excited the company is being recognized with this award. For one, it’s always nice when your primary industry association acknowledges you. But moreover, when I think back a few years we intentionally decided to improve our effort and practices in these areas. It seemed important that we learned to better tell our story… who we are, what we do, how we do it, and so on… Not only to help properly credential ourselves with customers and others, but also to get better aligned internally. Being able to succinctly communicate is quite difficult, and so our programs around content and branding and the like have really helped.”
The American Foundry SocietyAFS is recognized worldwide by industry stakeholders as the leading voice and resource on technical, management, and advocacy priorities pertaining to the metalcasting industry. Their mission is to advance the success of its members and the metalcasting industry through advocacy, education, and innovation.
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